Storm Products and High Roller Celebrate 20 Years of Tournament Bowling

By Blair Blumenscheid

2 min read

BRIGHAM CITY, Utah – Storm Products Inc. (SPI) and the High Roller organization are celebrating a 20-year partnership of service to bowlers. In addition, the High Roller organization will celebrate their 40th anniversary of creating competitive events this year. The brands of Storm and Roto Grip will continue their sponsorship agreement of the Military Tournaments in 2022.

The tradition of excellence that bowlers have come to associate with the High Roller organization started with Norm Edelman in the 1980s. Norm was one of the true innovators of bowling tournament formats and many of the enhancements that he created are still used today. His son, Brad, has continued to build trusted events that offer great competition and have developed friendships that last a lifetime.

“Working with Brad Edelman and his awesome High Roller tournament staff is effortless for our team because of their experience running exceptional events for bowlers,” Leanne Hulsenberg Tournaments and Events Manager said. “The 40-year history of the High Roller is like no other and Storm and Roto Grip feel extremely grateful to be a small part of not only the history but also the future.”

Currently, the High Roller organization hosts five events per year and services 7,000 bowlers throughout the season. Two of the most popular events that they host are the August Military Team Classic and Military Bowling Championships. These events invite military bowlers and sometimes civilians to travel to Las Vegas to compete in a two-day event with team, doubles, and single formats.

“It wouldn't be a High Roller event without Storm & Roto Grip!” Brad Edelman, President of the High Roller said. “As we enter another year together, our bowlers appreciate the partnership that we offer which provides the best of competition and equipment.”

Storm Products will provide resources to help the High Roller with on-site activations and provide resources to the events throughout the season.