About Us


To build, by application of proven principles, a company to compete and excel in the bowling industry.

To foster and encourage within our organization, innovative teamwork, creative research and development, and pride in producing quality products.

To create opportunity for personal growth and financial gain by our employees and to ensure fair and honest treatment of our distributors and vendors.



Our company must not only hold to the highest standards of innovation, quality workmanship, and performance of its products, we must also strive to grow the sport of bowling. We must create enthusiasts! Our purpose is to continue to inspire existing bowlers and to foster and develop new bowlers. We must continue to educate pro shops on Industry best-practices to properly service their customers to insure all who choose our equipment have the best chance at positive experiences.


Our values represent the fundamental beliefs that guide us in our day-to-day business activities. We expect all Storm employees to embrace these values and to conduct their business in the true spirit of these values. These values are unwavering.


We believe in applying the highest ethical standards and adherence to company values. All employees have the responsibility to conduct their business relationships, both internal and external, with the highest level of respect and integrity.

Our People

We believe in our people, trust in their positive intentions, and encourage ideas from everyone. We strive to be honest and open in our communications demonstrating both empathy and integrity. We support education and personal development for all employees. Through our actions our employees will be recognized as caring, responsible, trustworthy, and knowledgeable.

Our Customer

We believe that our customers deserve the utmost service and respect and by doing so we create a nation of Fans. Our Fans can expect to be treated fairly and in a humble and timely manner. Our Fans are the central focus of our attention, creativity, and our energy; without our Fans, we would cease to exist. We will never lose sight of the fact that satisfying our Fans is never good enough, but that by creating everlasting experiences we compel them to tell others about their positive experiences with our products. We are committed to continually “raising the bar” of innovation and service, and to always go above and beyond their expectations. By doing all of the above we create Raving Fans and make our business successful.

Workplace Culture

We believe in an enjoyable and fun workplace. We promote an energizing, optimistic, and fun environment.


Consistent achievement of our goals requires individual and team accountability at all levels of the company. We understand that each of us must accept personal accountability for our own actions and results. Ensuring a clear explanation and communication of objectives and expected results will facilitate day-to-day decision-making by individuals and teams and will contribute to the successful achievement of results.


To be the innovative leader in the bowling industry focused on performance, growth, and education. Those are defined by:


We will continue to develop our abilities and take pride in them. We will set our standards higher than our most challenging competitor. We will please our customers by pleasing ourselves.


We will focus our passion of the game to grow the sport of bowling, and by doing so we will grow our business to meet our strategic objectives.


Education will always be a priority at Storm. We will invest heavily in education as a way to lay the foundation for long-term prosperity both personally and professionally.