Paint The Lanes Pink 2022

By Blair Blumenscheid

3 min read

At Storm Products, charitable giving is vital to our brand purpose, and we try to raise funds and educate about meaningful causes all year long. One way the Storm Nation community comes together is by helping to Paint the Lanes PINK® (PTLP).

With the help of the entire bowling community, Storm Products Inc. presented a donation of $127,678.48 to the Huntsman Cancer Institute (HCI). An additional donation of $25,000 was donated from the Striking Against Breast Cancer Foundation was presented by Donna Conners and Carol Norman. This is in addition to their donation of $10,000 in December.

“It’s an honor to work on Storm’s Paint the Lanes Pink campaign each year,” Leanne Hulsenberg, Tournament, Events and Charity Manager said. “Each year, we learn about the innovative cancer trials and breakthroughs that our donation supports. The Huntsman Cancer Institute has a vital role in cancer research and each year we feel hope that we may see a cure for cancer someday.”

In 2022, our campaign featured the exclusive Pink PTLP PhysiX™ and they sold out in 8 minutes. Only 300 of this special release were produced for Storm fans to purchase. In addition, several new PTLP products were added to the Storm Shop. These dedicated PTLP products support the initiatives year-round.

“It’s very special to know that all the fans contribute to our donation through the purchase of our PTLP products all year to help us spread awareness for a cause that affects millions,” Hulsenberg said. “Our donation wouldn’t be possible without the support of Storm Nation and the entire bowling community.”

About Storm Products, Inc. Storm Products Inc. continues to lead the bowling industry in innovation through our high-performance bowling equipment featuring the Storm, Roto Grip and Global 900 Brands. In addition to creating the highest quality of products that the top athletes choose for PBA and PWBA Tour competitions, Storm strives to inspire existing bowlers, foster and develop new bowlers, and educate those in our industry to provide exemplary service to all bowlers.

About Huntsman Cancer Institute at the University of Utah Huntsman Cancer Institute at the University of Utah is the official cancer center of Utah and the only National Cancer Institute-designated Comprehensive Cancer Center in the Mountain West. The campus includes a state-of-the-art cancer specialty hospital and two buildings dedicated to cancer research. Huntsman Cancer Institute provides patient care, cancer screening, and education at community clinics and affiliate hospitals throughout the Mountain West. It is consistently recognized among the best cancer hospitals in the country by U.S. News and World Report. The region’s first proton therapy center opened in 2021 and a major hospital expansion is underway. Huntsman Cancer Institute is committed to creating a diverse and inclusive environment for staff, students, patients, and communities. Advancing cancer research discoveries and treatments to meet the needs of patients who live far away from a major medical center is a unique focus. More genes for inherited cancers have been discovered at Huntsman Cancer Institute than at any other cancer center, including genes responsible for breast, ovarian, colon, head and neck cancers, and melanoma. Huntsman Cancer Institute was founded by Jon M. and Karen Huntsman.