In a sport defined by precision and trust, very few pieces of equipment earn a reputation that transcends generations. The Phaze II has officially done just that—cementing its legacy as Storm’s #1 selling bowling ball of all time, surpassing two of the most iconic names in the game: the Hy-Road and the !Q Tour. For a ball often referred to as the ultimate benchmark, this milestone feels less like a surprise and more like an inevitability.

From the beginning, the Phaze II set a new standard for what competitive bowlers expect out of their equipment. Built around the fast-revving Velocity Core and wrapped in the legendary TX-16 solid reactive coverstock, it delivers a motion that is both powerful and predictable. On medium to heavy oil conditions, and especially as patterns begin to transition, the Phaze II provides a continuous, controllable shape that allows players to stay ahead of the lane—without overreaction or guesswork.

That predictability is exactly why it has become a staple in arsenals across the world.

“By reading the way the Phaze 2 rolls down the lane, I'm quickly able to decide if I need something stronger or weaker. I always trust the Phaze 2 to give me a predictable benchmark motion. The Phaze 2 has helped me make TV shows and win tournaments on multiple different patterns over the last decade. It's one of my all-time favorite balls.” - Francois Lavoie

For elite players, success often comes down to clarity—and the Phaze II delivers it.

“Guesswork costs frames at the highest level. The Phaze II gives me answers. Smooth, controllable and built to read the lane, because clarity is everything.” - Verity Crawley

Time and again, it has proven itself on the biggest stages, rising to the occasion when it matters most.

“I recall when I won the Jonesboro open the Phaze 2 gave me a reaction like no other on the long pattern lane. Got me the win that week. “ - Kyle Troup

Chris competed with intensity, emotion, and a visible desire to win. That edge made him one of the most compelling players to watch on television and one of the toughest competitors to face on the lanes.

Versatility is another cornerstone of its success. Whether navigating international conditions or competing with a limited arsenal, the Phaze II continues to be the ball players trust to handle it all.

“For me, the Phaze II is one of the most trusted balls in my bag because of its versatility. Especially in situations where you’re limited, such as like international travel or a U.S. Open ball card, you need something you can rely on across many different conditions. The Phaze II gives me that predictability, which is exactly what I look for in a benchmark ball.” - Danielle Mcewan

Behind the scenes, Storm’s confidence in the Phaze II was evident from the very beginning.

“From the moment we finalized the design and began early testing, we knew the ball motion was something special. The bowling community proved it—making it the best-selling Storm ball of all time.” - Hank Boomershine

And as the ball approaches a major milestone, its place in the game is more secure than ever.

“If there has ever been a ball that is the perfect foundation of any arsenal, it’s the Phaze II. You’ll see a wide variety of layouts and surfaces in the hands of top amateurs and professionals alike, no matter how they bowl! Strokers, tweeners and 2-handers alike all rely on the Phaze II to get the job done, and this fall we will be celebrating 10 years of ‘getting it done!’” - Steve Kloempken

The Phaze II isn’t just Storm’s top-selling ball—it’s a symbol of consistency, versatility, and trust. In an ever-evolving game, where technology continues to push boundaries, one thing remains clear: when bowlers need a true read of the lane, they reach for the Phaze II.

There’s nothing like it at all. And as the ball’s legacy continues to grow globally, its impact reaches far beyond just domestic competition.

“I can specifically recall when the Phaze 2 was released because I drilled it and brought it to the World Singles competition in Doha, Qatar. I used it during qualifying and couldn't wait to return home and drill a second one. During all my World Competitions, the Phaze II was always in my bag.” - Kelly Kulick

About Storm Products Inc.

Storm Products Inc. is the premier manufacturer of high-performance bowling equipment, featuring the Storm, Roto Grip, 900 Global, 3G, and Master brands. Based in Brigham City, Utah, Storm has led the industry in bowling innovation for 40 years.