Matt McNiel
I grew up in the bowling industry. Since age 3, most of my life has been spent in a bowling center,
either working or practicing. At age 16, I began working in the pro shop industry and instantly had
a passion for it, I have continued to be involved with On Track Pro Shops based in Minneapolis for
the last 17 years. Education and learning are extremely important to me. In 2015 I completed my
master’s degree in criminal justice and began a career with the Target Corporation, leading the
internal security operations team at their headquarters building.
In my free time I enjoy traveling, seeing the world and experiencing new cultures, history and
foods. I collect vinyl records, play piano and enjoy seeing live music at the local jazz club.
Anything old school or old-fashioned appeals to me, especially bowling related. I really enjoy
watching the old ABC telecasts and have a deep appreciation for the history of our sport.
I have a huge passion for coaching, helping bowlers achieve more success and enjoy the sport of
bowling more. Joining the STORM family at the beginning of the year was a dream come true for me as
they are the most progressive and innovative manufacturer in the industry. I hope to be able to
contribute to the STORM family and to the sport of bowling for many years to come.




