BRIGHAM CITY, Utah – Storm Products Inc., is pleased to announce the appointment of Blair Blumenscheid as the new Product Marketing Manager. With an impressive background in marketing strategy and a proven track record heading up SPI’s social media accounts, Blumenscheid will play a key role in developing and executing innovative marketing initiatives for the company's product portfolio.
In her new role as Product Marketing Manager, Blumenscheid, will be responsible for developing comprehensive product marketing strategies, conducting market research, and collaborating closely with both internal teams and external partners to drive effective product positioning and messaging. Her strong analytical skills, coupled with a deep understanding of consumer behavior and market trends, will enable her to identify new market opportunities and ensure the company maintains a competitive edge.
"We are thrilled to promote Blair Blumenscheid to Product Marketing Manager," said Storm's VP Marketing, Gary Hulsenberg. "Blair's exceptional marketing acumen and innovative thinking will be invaluable as we continue to expand our product offerings and strengthen our brand presence. We are confident that under Blair's leadership, our product marketing efforts will reach new heights, driving sustained growth, and most importantly, drive customer satisfaction to new heights."
"I am grateful to Gary and our leaders, Bill and Barbara Chrisman, for the opportunity to move into this role at SPI,” commented Blumenscheid. “Before I worked at Storm, I was a fan of the products and felt connected to the brand through their marketing efforts. I’m dedicated to maintaining that connection with our fans, inspired by our team’s ability to innovate, and believe in our potential to continue growing. I look forward to collaborating with the talented team here while leveraging my experience to contribute to the company's continued success. Together, we will deliver compelling marketing initiatives that will resonate with our target audience and drive measurable results."
Blumenscheid's appointment as Product Marketing Manager comes at an exciting time for Storm Products Inc. as the company gears up for new product launches and expansion into untapped markets.