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Bowling News USA - August 31, 2014 PBA NEWS: GEICO Returns as Partner of PBA World Series of Bowling VI


Bill Vint | PBA Media Relations | August 29, 2014

SEATTLE, Washington – GEICO, one of America’s largest automobile insurers with more than 17 million policyholders, will celebrate its 12th anniversary as a primary partner of the Professional Bowlers Association by serving as the Entitlement Partner of the GEICO PBA World Series of Bowling VI.

The multi-event international bowling competition will be held Oct. 24 through Nov. 2 at South Point Casino, Hotel and Bowling Center in Las Vegas. The GEICO WSOB VI will feature seven ESPN-televised events, beginning Sunday, Dec. 14, at 1 p.m. ET, and continuing every Sunday through Jan. 25.

The World Series will generate a significant television audience for GEICO. WSOB V reached a television audience of more than 4.5 million viewers resulting in 13 million impressions. In addition, 175,000 unique fans visited during the World Series, generating 2.5 million page views to monitor results while the event was underway.

GEICO made its debut as a PBA Tour sponsor in the 2003 GEICO Open in West Babylon, New York, and has been a PBA entitlement sponsor every year since, in addition to being one of the PBA Tour’s leading advertisers in support of PBA’s telecasts.

“The PBA’s partnership with GEICO has been mutually beneficial on all levels, and it’s especially significant when the package involves the World Series of Bowling,” PBA Commissioner Tom Clark said...[read more]

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August, 2014