Bowling Balls by Storm - The Bowlers's Company™

Sign In

previous article »

Bowling News USA - August 5, 2014 Bowling in NASCAR Spotlight at Pocono Raceway 400 brought together two of America's favorite pastimes 

LONG POND, PA – This past weekend, two of America's great pastimes, racing and bowling, came together as served as title sponsor for the NASCAR Sprint Cup Series race at Pocono Raceway. The race was won by Dale Earnhardt Jr, his third victory of the season and the 21st of his career, and his first season sweep at a track since Talladega Superspeedway in 2002. 

The race honored both the 400 and the 40th anniversary of the raceway's first NASCAR Sprint Cup Series event where Richard Petty drove the STP Oil Treatment car and became the inaugural winner of the Pennsylvania 500 on August 4, 1974. To celebrate the moment, Petty returned to Pocono Raceway to serve as Grand Marshal. Additionally, in a tribute to both the great sport of bowling and Petty himself, Richard Petty Motorsports (RPM)'s Aric Almirola drove the No. 43 Ford Fusion, which featured an eye-catching bowling themed paint scheme and branding.

"This weekend was a deeply meaningful opportunity to relive the excitement of that first victory at the Pocono Raceway in 1974," said Petty. "This was a weekend of fun and excitement, and also an opportunity to shine attention on two great sports that bring people together, create wonderful memories, and are Americana at its best - racing and bowling."

For the second consecutive year, the race was renamed the 400 and featured the branded No. 43 Ford Fusion. Additionally,Pocono RacewayRPM and Strike Ten Entertainment initiated a multi-layered integrated marketing campaign that spanned traditional, digital and social channels, and included event activations.

"The incredible resurgence in popularity that bowling has seen in recent years is reflected in the success of the 400," said John Harbuck, Interim President of Strike Ten Entertainment. "We were thrilled to once again partner with the great teams at Pocono Raceway and Richard Petty Motorsports, and I'm proud to say that we set the bar even higher with this year's race."

The partnership program also included a series of themed bowling league promotional contests and in-center marketing elements, as well as other initiatives that were rolled out across thousands of participating bowling centers. is the website to visit to learn more about the great sport of bowling including information about 2,100+ bowling centers throughout the country. Fans can learn about their local bowling centers, promotional offers, bowling tips and more.


What’s It’s your portal to all things bowling and all things cool. It’s where the greenest beginner and the biggest aficionado can come together and find their closest bowling center from over 3,000 centers across the U.S. It’s where bowlers of all ages, all shapes and sizes, can hone their form and push their skills. is were folks who bowl 200 and those who sling gutter balls can both brush up on the basics and get pointers from the pros. is also the place you can come for the hottest bowling gossip. Find out which movie stars are in bowling leagues, what teen idol has been spotted in one of LA’s trendiest bowling centers and what NASCAR legend is a closet bowler. is where you get the lowdown on the throw down. Find out what big bowling events are just around the corner. And what bowler’s mad skills are climbing the charts on the tour. Get the skinny on the latest tournaments, bowling camps and bowling trends. You’ll find it all here in our ongoing blogs. Plus, get tips on how to sponsor your own bowling events for your favorite cause, club or corporation. Teambuilding events. Birthday parties. Back-to-school mixers. Every is more fun when you do it with a bowling ball!  
Learn about our latest sweepstakes and contests. Enter to win bowling balls, shopping sprees and everybody’s favorite: cold, hard cash. Or simply learn how you can get a free game of bowling just for liking us on Facebook. There our great deals and cool prizes every single month.
Connect with our tweets on Twitter or RSS us so you never miss us. We’ll keep you informed and amused. Watch bowling bloopers, and blunders at our YouTube channel. Follow our vintage “bowling pins” of at the Pinterest page. We’ve got something for everyone. Plus, we want to hear your feedback and comments. Get social with and anything is possible.
Yup. Bowling is the most fun you can have with your shoes on. And heck, they’re not even your shoes––they’re rentals. Your non-stop portal to off-the-hook bowling fun.

Share this Story:

previous article »


News Filter

Filter News

August, 2014