Bowling News USA - August 5, 2014 Bowling in NASCAR Spotlight at Pocono Raceway
GoBowling.com 400 brought together two of America's favorite pastimes
LONG POND, PA – This past weekend, two of America's great pastimes, racing and bowling, came together as GoBowling.com served as title sponsor for the NASCAR Sprint Cup Series race at Pocono Raceway. The race was won by Dale Earnhardt Jr, his third victory of the season and the 21st of his career, and his first season sweep at a track since Talladega Superspeedway in 2002.
The race honored both the GoBowling.com 400 and the 40th anniversary of the raceway's first NASCAR Sprint Cup Series event where Richard Petty drove the STP Oil Treatment car and became the inaugural winner of the Pennsylvania 500 on August 4, 1974. To celebrate the moment, Petty returned to Pocono Raceway to serve as Grand Marshal. Additionally, in a tribute to both the great sport of bowling and Petty himself, Richard Petty Motorsports (RPM)'s Aric Almirola drove the No. 43 Ford Fusion, which featured an eye-catching bowling themed paint scheme and GoBowling.com branding.
"This weekend was a deeply meaningful opportunity to relive the excitement of that first victory at the Pocono Raceway in 1974," said Petty. "This was a weekend of fun and excitement, and also an opportunity to shine attention on two great sports that bring people together, create wonderful memories, and are Americana at its best - racing and bowling."
For the second consecutive year, the race was renamed the GoBowling.com 400 and featured the branded GoBowling.com No. 43 Ford Fusion. Additionally,Pocono Raceway, RPM and Strike Ten Entertainment initiated a multi-layered integrated marketing campaign that spanned traditional, digital and social channels, and included event activations.
"The incredible resurgence in popularity that bowling has seen in recent years is reflected in the success of the GoBowling.com 400," said John Harbuck, Interim President of Strike Ten Entertainment. "We were thrilled to once again partner with the great teams at Pocono Raceway and Richard Petty Motorsports, and I'm proud to say that we set the bar even higher with this year's race."
The partnership program also included a series of GoBowling.com themed bowling league promotional contests and in-center marketing elements, as well as other initiatives that were rolled out across thousands of participating bowling centers.
GoBowling.com is the website to visit to learn more about the great sport of bowling including information about 2,100+ bowling centers throughout the country. Fans can learn about their local bowling centers, promotional offers, bowling tips and more.
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