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Bowling News USA - July 21, 2014 BPAA National Learn To Bowl Month in October 2014

ARLINGTON, Texas - The Bowling Proprietors' Association of America (BPAA) announced the return of National Learn To Bowl Month in October 2014. The promotion is part of a national effort to introduce new people to bowling and develop new league bowlers using the highly-successful Bowling 2.0 Learn to Bowl program. Also returning is the chance for proprietors to win their share of $10,000 in cash and prizes. The majority of bowling centers in America floor their traditional fall leagues between mid-August and mid-September, making October a great opportunity for proprietors to fill their open lanes with new bowlers.

"We had such great success with this promotion last year, and we had such an overwhelming response and participation from proprietors, it was an easy decision to make," said Randy Thompson, chair of BPAA's Promotion Action Committee. "Plus, we are also going to bring back the highly-popular $10,000 giveaway where proprietors can win their share of cash and prizes for participating in the promotion."

Getting a chance at a share of the $10,000 giveaway takes just two steps: Every BPAA member center is encouraged to conduct a learn to bowl program using Bowling 2.0 during National Learn To Bowl Month in October, then roll bowlers into a short season program to start by November 1.

"Over 1,300 BPAA centers currently have a Bowling 2.0 kit, making it one of the most successful programs in some time," Thompson added. "Plus, it gives proprietors a great opportunity to generate new league bowlers from customers who may not have thought about joining a league before."

National Learn To Bowl Month will work the same way as in 2013. All BPAA member centers will be divided into three divisions based on lane size: under 16 lanes, 16-24 lanes, and 25 lanes or more.

The top five centers in each division will be recognized with cash prizes:
1st - $1,000
2nd - $750
3rd - $500
4th - $250
5th - $250

Winners will be determined by the number of new league bowlers "per lane" rolled over from the Bowling 2.0 program in October. Winning centers can use their prizes however they wish: recognize a staff member, a center prize or any way to help generate a successful program.

As a Grand Prize, the top performing center will win a fabulous onsite party for its staff and their new league bowlers along with a visit from Bowling 2.0 instructor Carolyn Dorin-Ballard for onsite coaching during the league session.

Click here for details about National Learn To Bowl Month and the $10,000 Giveaway [include link to PDF copy of the two sheets]

About BPAA
Founded in 1932, the mission of Bowling Proprietors' Association of America (BPAA) is to enhance the profitability of all of its members.  Headquartered in Arlington, Texas at the International Bowling Campus, the BPAA provides it's over 3,500 member centers with group purchasing programs, business and educational seminars, legislative representation and proactively promotes the association and bowling industry.  For additional information please visit www.bpaa.com or call 1-800-343-1329.


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July, 2014