Bowling News USA - September 12, 2012 The Storm Lucid™
Release Date: October 2, 2012
Starting at the center, the heart of the bowling ball, the technical team incorporated one of our strongest designs to date, an asymmetrical shape known as the M.A.D.™ core.Maximum Accelerating Disc technology optimizes the shapes of the RG planes to allow you to perfectly dial in your desired reaction.
Moving to the shell, the new ERG™ coverstock utilizes similar technology from our NRG™ coverstock but without the Nano additive. Evolution Reactive Genesis, ERG for short, is closer to a pure reactive which creates a later break point, putting more emphasis on the backend. Look for more entry angle, up more than 10%, and increased hitting power from the new Lucid™. After all, who doesn’t like to see their ball corner like a Ferrari®?!
Prepped with a 4000-grit smooth matte finish, the Lucid can be easily adjusted to fit anyone’s game. Polish it up to get it through the choppiest heads or scuff it with a surface pad to better read the midlane… the choice is yours!
The new Lucid by Storm – it clearly sets itself apart from the competition!
Storm - We are "The Bowler's Company™."
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- 9/03/2012: Pete on 'Late Show with David Letterman'
- 9/01/2012: The Storm Lucid™