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Bowling News USA - July 11, 2012 Now Available From Storm - IQ™, IQ Tour Edition, Fire Road™, and Brain Storm™

With summer now upon us you may be asking yourself "can it get any hotter?"  The answer is YES!

Storm has turned up the heat with four new summer releases that are available in pro shops today.  The new balls give you something to combat any type of lane condition you may find. From the heaviest oil to the driest lanes, Storm bowling balls are the smart choice!




The Master™ line is built for those trying to master their craft.  Truly some of the strongest symmetrical balls on the market today, price equaling performance really does mean something to us at Storm.

You have probably noticed the enormous number of professionals putting their faith in Storm. The Marvel™ Pearl has been one of those balls that has really taken off on the pro ranks, and the new IQ will utilize some of the same technologies while incorporating newer ones as well. After all, Storm is the bowling innovation company and is, once again, ready to prove it here.


With an amped up new PFT™ (Progressive Friction Technology) coverstock and dynamic Centripetal™ core, the IQ is sure to turn some heads. The core's symmetrical shape provides countless drilling options. This fast-revving core produces 6” or more of flare and is designed to benefit players of all skill levels.

Prepped with a textured 3000-grit Abralon® finish, the IQ’s PFT coverstock emphasizes the break point angle as it grips the dry boards like no other. You may know that coverstocks come in a variety of levels of aggressiveness, and this one is sure to be an industry leader when it comes to performance.


IQ Tour Edition


Often you need a stronger core and cover like that of the Modern Marvel™, but sometimes lane conditions can get a bit tricky or a little squirrely. When that happens, you need something to calm down the dreaded over-under reaction and get you back in the pocket!

So, if you are need of a ball that still provides ample hook but with a more controllable, predictable shape, look no further than the new Storm IQ Tour Edition- the smart choice. 


With marvelous predictability and unwavering reliability, the IQ Tour Edition is sure to become your new benchmark ball. The C3 - Centripetal™ Control Core is engineered to yield ample midlane roll while smoothing out the transition. This fast-revving symmetrical shape is unique in its mass distribution and is the brains behind it all.

Prepped with a perfectly balanced 4000-grit Abralon® finish, the IQ Tour Edition’s proven R2S™ solid coverstock ensures great traction and performance. We built the IQ Tour Edition to be the foundation of your arsenal, and you can be confident in the fact that this ball will be consistent across a variety of lane conditions.

Watch the video.


Crankers, tweeners, and strokers alike are sure to see why Storm’s IQ and IQ Tour Edition are THE SMART CHOICE!


Fire Road


If you were to look across the entire bowling industry for the past 15 years, you would be hard pressed to find a line of bowling balls as popular as the Road series from Storm®. Dating back to 1997 with the introduction of the original Thunder Road™, this series has produced some of the most popular bowling balls of all time.

One commentator on the PBA Tour put it bluntly: “If it says the word “road” in it, you drill it!” The reason that statement came out of his mouth was due to his experience on the PBA Tour and understanding the uniform demands of bowlers looking for a good ball reaction.   

The intent of the new Fire Road is to continue the traditions of predictability and reliability set forth with the original Road series, utilizing a more aggressive shell material to handle more oil without compromising the backend!


Looking at the core, we’ll power the Fire Road with the proven Inverted Fe3 Technology weight block first introduced in the Victory Road™.  This particular shape is extremely driller and bowler friendly; you would be hard pressed to find anyone who does not like the look and the hook of this shape! The advancements made in Fe³ allowed us to utilize a larger mass to increase the dynamics, upping the differential approximately 15%.

But ball reaction is the product of both core and coverstock. And while the Victory Roads and Crossroad™ all utilize the proven R2S™ coverstock, we’re stepping it up a notch and encasing the weight block with an R2X™ blend that has previously been reserved for the biggest hitters like the Virtual Gravity™. With a smoothly polished 1500-grit finish and pearl blend, the new Fire Road is sure to fire up the pins and the pocket.

Watch the video.


Are you getting fired up yet? We are!

Remember that Storm continues to develop innovative technology combined with fine workmanship.

That’s why we are “The Bowler’s Company™.”


Brain Storm

And the innovations keep on rollin’!  The new Brain Storm, with its highly detailed design and durable polyester shell, will help you think through any spare conversion or difficult situation.  You’d be pressed to find a smarter choice for your spares than the Brain Storm!


For more information on these balls and all Storm bowling products, visit

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