Bowling Balls by Storm - The Bowlers's Company™

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  • Del Ballard, Jr. (National Tour Rep)

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    National Tour Rep

    • PBA Tournaments
    • PBA Majors
    • Special Events
    • USBC Queens
    • PBA Senior Majors
    • Women’s US Open
    • Technical Bowling Ball Layouts
    • "In the Bag with Baldo"
    • Complete Analysis of Professional Tournaments

    Hall of Fame Inductions

    • PBA
    • USBC
    • Texas State
    • Dallas, Texas

    13 PBA National Tour titles ; 4 majors

    • 1987 US Open
    • 1988 ABC Masters
    • 1989 Firestone Tournament of Champions
    • 1993 US Open


    Del was born on 07/01/1963 in Dallas, Texas. He is married to women's professional bowler Carolyn Dorin-Ballard. The couple has one child, Alyssa.

    Before coming to work at Storm Ballard bowled on the PBA tour 1984-1998. He then became the tour rep for Ebonite until 2001, when Del decided to bowl again on the PBA National Tour until 2007. During that time Ballard was also was a sales rep for Roto Grip during 2004 and 2005. After bowling on the tour ended, he went to work for Brunswick Bowling & Billiards, traveling around the country showing league bowlers how to bowl on PBA experience patterns and to make it fun to bowl on a competitive lane conditions.  He also gave lessons during this time.

    When Ballard left Brunswick in 2009, he was hired by the USBC in the International Coaching department to travel around the world and train people in other countries to become coaches. Some of the countries he covered were France, Italy, and the UAE. He held clinics and trained their national teams to help them perform better and receive more funding from their governments. When he left the USBC in 2010 Del returned as the tour rep for Ebonite until he was diagnosed with tonsil cancer in May 2011.

    After treatments and his doctors ok, he continued to rep until mid-2011. He was then reunited with Storm again in later 2011, where he is currently serves as the PBA National Tour Rep for Storm, Roto Grip and Master Industries Worldwide.

  • Jeff Carter (Coaching Consultant | Collegiate Bowling Program Manager)

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    In his coaching consultant role, Jeff is responsible for developing Storm's coaching program initiatives through Storm University.  

    With the addition of Collegiate Sponsorship Bowling Program Manager to his duties, Carter will primarily serve as another voice of communication to the program's coaches and athletes as well as, working as an ambassador to collegiate bowling programs both domestically and globally, on Storm Products' behalf.  


    My main focus starts with my kids. I have two children (Kaitlyn, 13 and Trey, 6) that are the center of my world. Kaitlyn is a very accomplished dancer already, with dreams of Performing Arts School as well as the big stage someday. Trey is your typical 6 year old boy…loves baseball, wrestling, and recently has found a love for bowling. Spending time with them is my ultimate release, and it’s what I enjoy most. Recently I’ve discovered a love for fitness. Although it started more out of necessity than desire, due to some serious health problems that I’d been dealing with for most of the last 20 years - I needed a lifestyle change. With the help of a good friend, I’ve been able to “re-shape” my body and mind for the better. This newfound love for fitness has helped me physically and mentally, and created new opportunities for my future.

    I grew up in the lumber and building business, but always had a love for bowling. My Mother bowled professionally for few years and my Father has always bowled as well. I always thought my future lied in professional bowling, but I chose to go the family business route and run our lumber yard instead. In the meantime, I got involved with drag racing and building competitive show cars as a hobby but bowling was always still there. Finally, in 1999 I decided to join the PBA (Professional Bowlers Association) and that was the springboard to where I am now.

    I’ve always been a realist….I understand where my talent level is. I may never be a top 10 player like a Norm Duke or a Pete Weber…but I guarantee you that I will work as hard as anybody to accomplish whatever I can. My goal was always to win a PBA National Championship, and I was very fortunate to achieve that goal in 2009. Now, no matter what happens nobody can ever take that away. Whether I win 1 or 100 titles my kids will always call me Daddy….and that’s what matters most.

  • Bob Hart (Customer Relations)

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    Customer Relations

    • 2013 Dick Weber Bowling Ambassador Award
    • Storm Ambassador at: Military Bowling Championships, Senior High Rollers, ABT, Special Olympics, IGBO Tournaments, Wounded Warriors
    • Assists the RSM in the South East Territory
    • Member of Goebel Beer Team in Detroit for 10 Years
    • Member of National Strohs Beer Team in Detroit for 5 Years
    • 300 Game in Finals of National Masters 1967
    • Members of 6 Halls of Fame (Columbus City, Ohio State, Michigan Majors, Detroit City, Michigan State, and ABC/USBC National)
    • Three ABC Titles (Doubles, Team All Events, Individual All Events)
    • Five Gold Medals at Tournament of Americas 1974
    • First American To Be Awarded the Friendship Award 1974
    • Competed in 57 ABC/USBC Tournaments


  • Leanne Hulsenberg (Marketing Coordinator)

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    Leanne oversees many marketing tasks including but not limited to all Storm, Roto Grip and Mastert ournament and partnerships, event coordination and "Storm Cause" marketing which will include the company's charitable partners and events.

    • USBC Queens Tournament
    • Wounded Warriors
    • True Amateur Tournaments (TAT)
    • Amateur Bowlers Tour (ABT)
    • Punk Rock Bowling Tournament
    • High Roller Military Tournament
    • Ballard vs 'The Big C'
    • The Bowlers to Veterans Link
    • Strike Out Diabetes
    • Think Pink

    Full List of Storm Partnerships


    Leanne bowled on the Professional Women's Bowling Association Tour for seventeen years where she won 27 titles including the 2011 US Open held at Dallas Cowboys Stadium. She is a 3-Time PWBA Player of the Year and is a USBC Hall of Fame Inductee.

    When the women's tour ended in 2002,  she went to work for Steve Cook's Bowling Supply in Sacramento, California.  Leanne was also heavily involved in giving back to the sport of bowling in Northen California and in 2011, she and childhood friend Mike Hillman founded the Youth Bowlers Tour.  The YBT holds scholarship events for youth bowlers once a month and in just 4 years they have awarded more than $160,000 in scholarships.  

    In her free time, Leanne enjoys staying busy with her 6 year old son, Barrett and husband Gary.  She enjoys learning how to play golf and also watching football.

  • Gary Hulsenberg (Marketing, Director)

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    As Director of Marketing, Gary will lead all efforts of development, implementation and execution of marketing strategies as relative to the brands under the Storm Products’ umbrella including but not limited to Storm, Roto Grip and Master. 

    In addition to his day-to-day marketing role, his office will manage the Public Relations, Media Relations and Brand Advertising teams with a focus on product awareness and knowledge, community relations, media platforms and market trends.


    A native of Northern California, Hulsenberg joined Storm Products in June 2013 as the Inside Sales Coordinator where his primary role included assisting pro shop partners to maximize their sales efforts through the various creative programs offered through VIP and All Star memberships. Additionally, his position assisted with providing sales training, support and project management.

    Prior to moving to Utah, Gary spent several years working in different sectors of the bowling business including owning and operating a pro shop, bowling center management, bowling center sales, marketing and online retailing.  His bowling resume includes spending several years as a Regional Sales Manager (RSM) for a bowling manufacturer where his duties encompassed selling consumer and capital equipment from distributors to pro shops down to center proprietors as well as, serving as the area manager for the company’s Midwest territory.

    Outside of the bowling industry, Hulsenberg’s career includes time as a Branch Manager for Wells Fargo Bank where he was recognized for his leadership as a 5-time Gold Coach Excellence Award recipient along with serving as a Corporate Regional Director (CDR), with former PBA partner, for Jani-King Commercial Cleaning.  As a CDR, his area of expertise was utilized in growing new accounts and franchise sales in the Northern California market while managing the marketing, sales and administrative team, lending support to hundreds of franchise owners and operators. Over the years, Jani-King has been recognized as a Top 10 Franchise opportunity both domestically and internationally.

    Gary lives in North Ogden, Utah with wife and Hall of Fame bowler Leanne Barrette-Hulsenberg and the couple has one child (Barrett). Gary's favorite things about bowling are nearly anyone can do it and the tremendous opportunity for change that lies with each of us to grow the sport on all levels of both business and sport.

  • Tim Mack (Public Relations)

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    Tim serves as a Global Brand Ambassador for Storm Products working and competing Internationally under the Storm, Roto Grip and Master brands.  He also serves as a Tour Rep when stateside.

    Coaching Career

    • PBA Tour Rep with teammates Del Ballard and Jim Callahan 
    • Bermuda National Team Technical Director 2014 World Championships
    • 2011-2013 Bahrain National Team Head Coach (28 Medals)   
    • 2010 Hong Kong Technical Coach 2010 World Championships

    Bowling Career

    • 300 Games - 98
    • 800 Series - 56
    • 1st 2009 Sam Ho Cup Champion
    • 1st 2010 Sands Open Champion
    • 2nd 2012 Macau Open 
    • 4th 2013 Storm Euro Med Challenge 
    • 3-time Metropolitan Bowler of the Year



    Tim Mack is one of the world's leading tenpin bowlersBefore he became a professional bowler, Mack was considered to one of the best amateur bowlers of the world. As an amateur he won titles on five continents, and in September, 2002 he won a gold medal during the World Championships in Kuala LumpurMalaysia.

    In 2003, during the Miller High Life Open at Hawthorn Lanes, he joined the Professional Bowlers Association (PBA). On May 31, 2009, he earned his first full-time PBA Tour exemption by finishing 8th at the PBA Tour Trials in Allen Park, MI.

    Tim is married to PBA Women's Series exempt bowler Brenda Mack (Norman). They currently reside in Indianapolis, Indiana with their daughter.

  • Matt Martin (Advertising Manager)

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    Matt's responsibilities include overseeing advertising, design, branding and product release management.


    Matt is originally from Wells, Nevada but moved to Utah when he was six years old. He graduated from his high school with honors and a 3.97 cumulative GPA. Matt was quite the athlete lettering in golf, basketball and baseball. After high school, Matt attended Weber State University where he graduated with a bachelor's degree in Communications.

    Matt worked as a manager for Blockbuster Video and US Bank prior to becoming part of the Storm team.

    Matt bowls two nights a week where he averages 205 and competes in two to three tournaments a year, including the USBC Open Championships.

  • Randy Pedersen (Public Relations)

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    Randy works closely with many of Storm Products' special events serving as a brand ambassador on a global scale.  


    Randy Pedersen is a PBA Hall of Fame bowler and color analyst for ESPN and CBS Sports Network's coverage of the PBA Tour.

    Pedersen has won 13 PBA titles, with his last coming at age 40 in the 2002 Pepsi Open. That title pushed him over the $1 million career earnings mark, making him the 24th millionaire in PBA history at the time. Most dominant from the mid-1980s to early 1990s, Pedersen captured the prestigious PBA National Championship crown in 1987.

    At the same time, he is also known for two of the worst breaks in PBA history. He lost both his tour exemption and a PBA Touring Players Championship match due to leaving one pin standing in the last frame on each of those occasions. He was ranked #35 on the PBA's 2008 list of 50 Greatest Players of the last 50 years.

    Pedersen was elected to the PBA Hall of Fame in October, 2010, and was inducted with the 2011 class on January 22, 2011.

    Randy joined the PBA50 Tour (formerly PBA Senior Tour) in 2013, and on May 16 of that year he won the very first tournament he entered - PBA50 Dayton Classic.

    " I forgive you Stone8..."




  • Tavio Sawyer (Brand Advertising, Director)

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    As the Brand Advertising Director, Tavio will be responsible for developing and institutionalizing brand assets and enforcing established standards, stimulating brand awareness and knowledge and planning, developing and directing advertising efforts for the Storm, Roto Grip and Master brands.

  • Mike Sinek (Staff Manager)

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    As the Staff Manager, Mike is responsible for assisting the Marketing Department with Staff portal maintenance, communication and coordination with over 400 staff members.  Additionally, he works behind the scenes assisting with management with 400+ bowling and pro shop staffers including monitoring compliance under the Code of Conduct for Online Communications as related to Staff.


    Mike Sinek 13 Years with Storm Products -

    Mike started bowling at the age of 7 and drilled his first ball at age 17.  He bowled and coached at The University of Maryland College Park. Mike has a couple of Collegiate singles titles to his credit including an ACUi Region 3 Singles title. Mike drilled balls for other collegiate teams as well as his own. He has managed bowling centers for The U. S. Air Force and Brunswick Corporation. Mike currently is the General Manager of The Lanes at Fort Meade in Maryland.

    In addition to his 30+ years of bowling / pro shop experience Mike also has a degree from the University of Maryland in Journalism and Advertising. Mike has worked in advertising agencies in Washington DC and Baltimore as a Research Assistant, Media Buyer and Account Executive.  Mike also has a CAD certificate and ran his own drafting and project management company.

    Mike joined Storm Products in 2002 as a Roto Grip Pro Shop Staffer.